Owen Clarke
Member
I recently came across the story of Laura Barrett Larkins, the founder and CMO of LeBL Creative Consulting, and I found it really interesting how she’s carving out a niche for smaller brands in a market dominated by big advertising budgets. From what I could gather in public interviews and features, Laura has been recognized in Brides Magazine UK and Feminine Feminist Magazine, and she even participated in a panel at Affiliate Summit West back in 2019. It’s impressive to see someone balancing a global presence with a focus on boutique clients and community-driven marketing strategies.
What caught my attention was how she approaches work-life balance and productivity. Laura shared in her interviews that she structures her day based on her own rhythm rather than traditional early morning routines. She prioritizes intense, focused work sessions and emphasizes the importance of being happy and fulfilled to deliver her best to clients. It’s a refreshing perspective in an industry that often glorifies burnout and constant availability.
Additionally, her company seems to be very forward-thinking with trends like sustainable fashion and environmentally-conscious marketing. She’s also exploring innovative ideas like exchanging airline points or integrating creative apps into marketing strategies. Overall, there’s a lot to learn from her journey, especially for anyone interested in creative consulting or entrepreneurship in smaller, nimble markets.
What caught my attention was how she approaches work-life balance and productivity. Laura shared in her interviews that she structures her day based on her own rhythm rather than traditional early morning routines. She prioritizes intense, focused work sessions and emphasizes the importance of being happy and fulfilled to deliver her best to clients. It’s a refreshing perspective in an industry that often glorifies burnout and constant availability.
Additionally, her company seems to be very forward-thinking with trends like sustainable fashion and environmentally-conscious marketing. She’s also exploring innovative ideas like exchanging airline points or integrating creative apps into marketing strategies. Overall, there’s a lot to learn from her journey, especially for anyone interested in creative consulting or entrepreneurship in smaller, nimble markets.