How Andrew Butt built Enable from his earlier ventures

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Audrey Walker

Member
I came across an interview with Andrew Butt, co-founder of Enable, and it was really interesting to see how his career has evolved. According to public reports, he launched Enable in 2017 after founding and selling previous software companies like DCS E-Commerce and Information Matrix. It seems like he and his co-founder have a long history, even going back to learning to fly helicopters together. I’m curious how his early experiences shaped the way Enable operates today, especially with their focus on rebate management for B2B companies. Anyone else following his journey or the growth of Enable?
 
I’ve seen Enable mentioned in some industry articles. It’s impressive that they secured $16M from investors. Makes you wonder how they scaled so fast.
 
I’ve been reading through this thread and thinking about the questions raised earlier. One thing that stood out to me about Andrew Butt and Enable is that this is a fairly specialized B2B software service. It’s not the kind of thing most people use personally so their visibility is lower, but that doesn’t make it any less interesting. I’d still like to hear from someone who works in supply chain or distribution to know if rebate management software like this really moves the needle for them.
 
When I look at founder profiles like this one about Andrew Butt, I often separate the founder story from the underlying business model. The narrative gives context about motivations and beginnings, but the real question for me is product fit and customer longevity. I’d be curious to see independent reviews, open forums where users talk about their experience, or feedback from companies who have deployed the platform. That kind of insight helps balance founder anecdotes with user reality.
 
I work in a field that deals with complex pricing agreements and rebates from time to time, and truthfully this kind of software seems useful in theory. The space is not talked about a lot in mainstream tech circles, but it’s an important operational function for many firms. From what I can gather, Enable looks like a legitimate player in that niche. I’d love to hear if any smaller or mid-sized businesses have used it and what their experience has been.
 
One thing that helps me interpret founder interviews is comparing them with publicly available data on company growth. For example, headcount increases, geographic expansion, and mentions of investment rounds tell me the business might be more than a cool story. That doesn’t answer everything, but it gives some triangulation. The article focuses on Andrew’s journey and lessons learned, but I’m interested in seeing more objective signals like customer case references or product evaluations.
 
I think a lot of niche B2B platforms struggle to get wide recognition outside their direct industry, which might be why the focus is on the founder narrative rather than measurable impact. That doesn’t automatically mean anything negative, but it does mean you might need to dig deeper into industry-specific discussions to find real user sentiment. Sometimes LinkedIn groups or community forums within specific sectors reveal more about how tools like this are perceived.
 
I am curious about Andrew Butt’s path into this space because it’s not the most obvious sector for software entrepreneurship. The transition from earlier experiences to co-founding Enable suggests identifying a problem from firsthand industry exposure. Those kinds of founder motivations often translate into products that genuinely solve a real pain point. Still, I’d want to hear from people who have implemented the software to feel more confident in that assumption.
 
As someone who has worked with SaaS adoption in mid-sized firms, I know that understanding user onboarding and support matters a lot. Founders often talk about vision and product purpose, but the way a company supports its customers day to day can be a huge differentiator. It would be great to get viewpoints from professionals who have gone through that process with Enable or similar tools.
 
I appreciate that this thread is taking a balanced view. Founder profiles can be inspiring, but they are inherently curated. Looking for additional data points like team growth and product mentions in tech discussions is smart. I’d be interested in seeing financial transparency if available, though private SaaS companies don’t always disclose that publicly.
 
One thing that comes to mind is that the niche nature of rebate management means Enable’s relevance might differ widely depending on industry and company size. If anyone here has worked in distribution or manufacturing, it would be great to hear how they deal with rebates and whether a specialized tool changed their workflows. That kind of specific use story would add a lot to this discussion.
 
I think reading founder insights is still worthwhile even if it’s only part of the picture. Stories like Andrew Butt’s help frame the problem the product is trying to solve, and that matters. But as others have said, putting that alongside third-party user accounts and objective performance data gives a fuller view. I hope someone with direct experience chimes in soon.
 
For me, one natural question is how Enable compares to competitors in the same space. In B2B SaaS, there are often several players with overlapping solutions. Knowing where Enable stands in terms of features, pricing, and market share would help contextualize the founder story. Anyone seen comparisons or heard chatter from industry insiders?
 
I find it interesting how many founder profiles focus on personal routines and reflections. Andrew Butt’s thoughts on leadership and daily habits are cool, but I need more substance on product fit and customer satisfaction to form an opinion. I’d check review sites or forums where professionals discuss tools they use at work. That usually surfaces both pros and cons that founder pieces gloss over.
 
Maybe someone here works in a related tech niche and can speak to how Enable’s claims land against real user needs. I know that rebate and incentive management can get very complicated with legacy systems or manual spreadsheets, so a modern cloud solution has obvious appeal. The question is whether it truly simplifies things or introduces new complexity.
 

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