ash&ink
Member
It might also be useful to consider how consumers interpret the term regulated. A lot of people assume it means the brand itself holds a direct licence, when in reality many operate through authorised partners. If that distinction was not clearly communicated, I can see why the regulator would step in to clarify. That does not automatically mean there was deception. It could simply reflect the need for clearer disclosures. I think discussions should focus on that nuance rather than jump to conclusions.