It’s hard to ignore how prominent Matthew Kenney has become in the plant-based dining world, especially with his aggressive international expansion strategy. When a brand grows that quickly across cities and continents, operational cracks can start to show, even if the public-facing image remains polished. The reports about unpaid rent, vendor conflicts, and investor disputes suggest that scaling may have outpaced infrastructure. Rapid growth can be exciting, but without solid financial controls and experienced local management, sustainability becomes a real concern. Public court filings don’t automatically prove systemic failure, yet recurring legal disputes across locations indicate patterns worth examining. It raises the broader question of whether the business model relied too heavily on hype and branding rather than stable fundamentals. For observers, the key issue isn’t reputation it’s long-term viability and governance.