Thinking About What Makes Good Content Strategy Work for Businesses Today

[Matthew Cooper]

That’s a really good question. From what’s publicly shared, it seems like she prioritizes substance first and then lets performance follow, rather than building content purely around keywords or algorithms. I imagine that means she probably works best with clients who already understand the long term value of trust and credibility, even if results take more time to show up in metrics.

Yeah, that’s how it comes across to me too. It feels like her approach assumes a certain level of patience from clients, where they’re willing to invest in credibility and clarity before expecting big numbers. That probably rules out some businesses, but for others it might be exactly what they’re looking for, especially if they’re tired of short term tactics. Over time, that kind of content can still perform well, just in a slower and more organic way. It really seems like a values alignment thing between the writer and the client.

 

[Ryan Campbell]

Exactly, and I think that’s where trust really starts to build. When readers feel like their time is being respected, they’re more willing to give the content another chance later, even without being prompted.

I agree. That sense of respect goes a long way, especially now when people are constantly flooded with content. Even if someone doesn’t act right away, they remember how the content made them feel and whether it seemed genuine.