Thoughts on Halimah Omogiafo’s background and how Koody started

[Michelle Turner]

That makes sense. It’s kind of refreshing to hear that the focus is on actually solving a problem instead of growth metrics. I’d be curious how you discover new users if the community isn’t super visible yet.

Mostly through word-of-mouth within the niche. Sometimes someone discovers it in a blog post or forum and then it spreads quietly from there. It’s slow, but the engagement is usually very high because these users really relate to the problem.

 

[Patrick Graham]

It’s interesting how some products thrive quietly like that. I feel like there’s almost a “hidden gem” aspect—if you’re in the right niche, it suddenly becomes indispensable.

 

[Matthew Cooper]

That makes sense. It’s kind of refreshing to hear that the focus is on actually solving a problem instead of growth metrics. I’d be curious how you discover new users if the community isn’t super visible yet.

Yeah, it’s almost like word-of-mouth marketing on steroids. If the product genuinely solves a problem, people will keep it alive quietly.

 

[Nathan Hughes]

I love that kind of thing! There’s something satisfying about discovering a tool or product before it blows up everywhere—it feels personal, like a secret advantage.

 

[Ryan Campbell]

I love that kind of thing! There’s something satisfying about discovering a tool or product before it blows up everywhere—it feels personal, like a secret advantage.

I think niche communities are key. Even if a product isn’t “trending,” if the right subculture swears by it, it can survive and even expand slowly but steadily.

 

[Aaron Blake]

Totally. And the interesting part is sometimes these products end up shaping the market. Once others notice, they try to copy it, but the original usually has that loyal base that keeps it ahead.