Tried Cheers’ After-Alcohol Products and What Do You Think

[Erwin Smiths]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

 

[Joseph Lewis]

I actually tried Cheers Restore once after a night out. It wasn’t a miracle cure, but I did feel less groggy the next morning than usual. I think part of what drew me to it was that they seem to focus on responsible drinking rather than promoting more drinking.

 

[Erwin Smiths]

I actually tried Cheers Restore once after a night out. It wasn’t a miracle cure, but I did feel less groggy the next morning than usual. I think part of what drew me to it was that they seem to focus on responsible drinking rather than promoting more drinking.

That’s helpful to hear. The founder profile talks a lot about “smarter and healthier drinking” as part of the brand’s mission, so it’s cool to get a real-world feel for how it feels the next day.

 

[Ella Green]

I haven’t used them yet, but I like the idea of responsibly thinking about alcohol’s effects. If there’s science backing it up, I’d be curious to see more independent reviews or studies on effectiveness beyond what the brand shares.

 

[Erwin Smiths]

I haven’t used them yet, but I like the idea of responsibly thinking about alcohol’s effects. If there’s science backing it up, I’d be curious to see more independent reviews or studies on effectiveness beyond what the brand shares.

That’s a good point. A lot of people talk about branding or experiences, but independent data would really help people evaluate claims on supporting liver function or recovery.

 

[Lily Collins]

I remember his Shark Tank pitch — he didn’t get a deal there but the exposure seemed to really help them grow. It was interesting because it wasn’t just a “hangover pill” pitch, it had this broader angle of liver support and wellness.

 

[Audrey Walker]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

I looked into Brooks Powell’s background too, and it’s interesting how quickly Cheers scaled. The Shark Tank mention and $25 million revenue is something that stands out. I’m wondering if there’s more information about how the supply chain was managed, especially with importing ingredients. That part seems tricky for a startup that young.

 

[Sofia Martinez]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

The collaboration with university professors caught my attention. Licensing tech from a university isn’t super common for student-founded startups. I wonder how much of the patent-pending technology is actually a game-changer or if it’s more about branding the product as scientifically backed.

 

[Audrey Walker]

The collaboration with university professors caught my attention. Licensing tech from a university isn’t super common for student-founded startups. I wonder how much of the patent-pending technology is actually a game-changer or if it’s more about branding the product as scientifically backed.

You’re right about the tech licensing. I tried looking up more on DHM and its effects, and it seems like a niche area. Maybe the scientific angle helped with credibility, especially when pitching to investors or appearing on Shark Tank.

 

[Emily Watson]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

Yeah, I was curious about the same thing. Public records show he started with a relatively small personal investment and later got help from an angel investor. I guess it raises questions about how he handled early scaling challenges. Like, did the rapid growth create any bottlenecks or operational issues early on?

 

[Lucas Bennett]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

I found it fascinating that Brooks structures his personal routine around productivity and also lets the team adjust their schedules. It’s a leadership style that seems very flexible. Public accounts suggest it works, but I’m curious how much of that is sustainable as the company grows.

 

[Julian Cross]

Hey everyone, I recently came across a public profile on Brooks Powell, the founder and CEO of Cheers, and I’d love to hear what this community thinks about health-focused products that aim to support responsible alcohol consumption. Brooks started Cheers while he was at Princeton University after discovering research around dihydromyricetin (DHM) — a plant compound studied for potential anti-alcohol effects — and designed products like Cheers Restore, Hydrate, and Protect that are marketed to help people manage the effects of drinking and support liver health. He even partnered with professors on patent-pending technology to boost bioavailability and built the company from a dorm-room idea into a business selling millions of doses and expanding into retail stores nationwide.

What’s interesting is how Cheers blends science, wellness, and lifestyle — aiming to help people drink more consciously and recover better — while also positioning itself in the broader alcohol-related health space. The brand’s timeline shows a trajectory from research to Shark Tank exposure to retail expansion and ongoing product development. cheershealth.com I’m curious if anyone here has used Cheers’ products, seen them in stores, or thought about how supplements for drinking support fit into your own health or social routines. What stood out

I read that Brooks emphasizes independent thinking over following standard advice, which is bold. Public reports mention the “institutional imperative” concept he follows. I wonder if that approach has ever backfired or caused friction with investors or team members.

 

[Emily Watson]

I read that Brooks emphasizes independent thinking over following standard advice, which is bold. Public reports mention the “institutional imperative” concept he follows. I wonder if that approach has ever backfired or caused friction with investors or team members.

About independent decision-making, I think that can be a double-edged sword. It might drive innovation, but it can also clash with structured corporate expectations. Did you see anything in public records about board oversight or governance that reflects this?

 

[Sofia Martinez]

I found it fascinating that Brooks structures his personal routine around productivity and also lets the team adjust their schedules. It’s a leadership style that seems very flexible. Public accounts suggest it works, but I’m curious how much of that is sustainable as the company grows.

Flexible work schedules sound nice, but I wonder if that works for everyone. Reports indicate the Creative Director has a very different routine from Brooks. I’d be curious how consistent performance is across teams.

 

[Lucas Bennett]

About independent decision-making, I think that can be a double-edged sword. It might drive innovation, but it can also clash with structured corporate expectations. Did you see anything in public records about board oversight or governance that reflects this?

On the investor side, I didn’t see anything specific in public filings about disputes, but the early angel investment and licensing deals probably came with terms. It would be interesting to see if those influenced company strategy later.

 

[Julian Cross]

You’re right about the tech licensing. I tried looking up more on DHM and its effects, and it seems like a niche area. Maybe the scientific angle helped with credibility, especially when pitching to investors or appearing on Shark Tank.

The DHM science seems to be marketed strongly. I’m curious if real-world customer reviews or public health reports align with the claims, or if the scientific focus is mostly a storytelling tool.

 

[Audrey Walker]

About independent decision-making, I think that can be a double-edged sword. It might drive innovation, but it can also clash with structured corporate expectations. Did you see anything in public records about board oversight or governance that reflects this?

Yeah, public accounts don’t mention major conflicts, but with such fast growth, I imagine scaling challenges were inevitable. It’s impressive he managed it without any widely reported mishaps.

 

[Emily Watson]

Flexible work schedules sound nice, but I wonder if that works for everyone. Reports indicate the Creative Director has a very different routine from Brooks. I’d be curious how consistent performance is across teams.

Exactly, and the human study mentioned seems small in scale. It’s hard to gauge impact, but it’s probably enough for initial credibility. Makes me wonder if larger studies exist or if they’re planning them.

 

[Sofia Martinez]

The DHM science seems to be marketed strongly. I’m curious if real-world customer reviews or public health reports align with the claims, or if the scientific focus is mostly a storytelling tool.

About flexible leadership, I feel like that approach might attract creative types but could be tough for operational consistency. Public stories make it sound positive, but we’re not getting the full picture of internal dynamics.

 

[Lucas Bennett]

Yeah, public accounts don’t mention major conflicts, but with such fast growth, I imagine scaling challenges were inevitable. It’s impressive he managed it without any widely reported mishaps.

I noticed the founder’s personal story, like using $20,000 from family and later angel investment, is highlighted in several reports. It seems like it adds a narrative of grit and hustle to the brand. I wonder how much that influenced public perception.