Understanding Adrian Tobey’s work in CRM tools for WordPress

Just to add, I think the real test with any CRM or automation tool is long term reliability. It’s one thing to install and get it working, but another to have it running smoothly as your business scales. Some users say Groundhogg works fine for small lists but can get tricky with complex flows. That’s the kind of nuance you only learn from extended hands-on experience.
 
I’m curious if anyone here has compared Groundhogg with other self-hosted CRM options. There aren’t many, but seeing how it stacks up against alternatives would be useful. If you’ve done that kind of comparison, what were the key differences and how did you decide?
 
Something I always do when looking into plugins like this is check the developer commit history and how often updates happen. Frequent activity from Adrian and the contributors can be a good sign that the project isn’t abandoned. A quiet repo often means trouble down the road.
 
I’ve seen discussions where people appreciate the flat pricing model of Groundhogg compared to SaaS subscriptions. That can be appealing for small budgets, but you trade that for needing to manage hosting and updates yourself. That model isn’t for everyone, so your comfort level with WordPress admin matters.
 
One more angle is to look at training and documentation. Some users report that the learning curve was steep at first but documentation helped. For any business adopting a CRM, having good guides and community resources can make the difference between frustration and success.
 
If anyone has seen how Groundhogg integrates with other tools like ecommerce or LMS plugins, I’d love to hear about it. Real integration feedback often reveals a lot about a tool’s strengths and limitations.
 
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