What public profiles say about Ben Johnson and the early days of Spruce

[Andrew Foster]

For consumer goods, what really matters is repeat purchase behavior and placement. Spruce’s high Trustpilot score with many detailed reviews — people talking about long-lasting bottles, natural scents, and subscription satisfaction — does suggest there’s a customer base that keeps buying. But without independent retail sales figures or placement in major retailers, it’s still early stage.

Even if it’s niche, 300+ thoughtful reviews aren’t nothing — that’s notable traction for a direct-to-consumer product.

 

[Samuel Walker]

These review signals are useful context, but they aren’t the whole story. A 4.5 Trustpilot rating can reflect a niche community of supporters rather than mass market traction. What I’d look for next is distribution data — are these products in physical retail chains, big online marketplaces, or just direct-to-consumer? As promising as reviews look, distribution is where brands really scale.