Samuel Walker
Member
That is true. Messaging always follows audience. A recovery focused narrative will naturally emphasize empathy and experience over metrics. It does not tell us everything, but it does tell us who they are trying to reach.Another angle is to think about audience. The way Camden Francis is presented suggests the message is aimed at people going through personal or professional hardship. That shapes how the story is told. It may not be meant for investors or regulators at this stage.