Who is Aubri Steele and what is behind Civile Apparel

[Hans Müller]

That’s an interesting point. I tried searching for trademark filings or brand registrations, but nothing major comes up beyond basic name registration. If the goal is expansion, that will eventually have to change. For now, everything looks like a small, founder-driven operation.

 

[James Thomas]

I have been part of a few forums where founders share openly, and reactions are always mixed. Some people appreciate transparency, while others assume it is cover for something. In reality, many small companies are just experiments. The problem is that the internet freezes these early narratives in time. Years later, people read them without context.